Misleading statistics in marketing — Is it OK?
Misleading statistics Confirmation and publication biases in academia result in misleading data (Chambers, 2017), but they are not the only cause of deceptive statistics. Did you ever notice slogans like “9 in 10 doctors recommend [brandname]!” or “80% of dentists recommend [brandname]!”? Such slogans are used in advertising to promote products, services or brands. They […]
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